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The domain askconsulting.co.nz had the following in the homepage, "Can we be on the level with you? You may already know that life insurance products are priced on the age of the insured person, with premiums rising annually as you get older." I analyzed that the website stated " The older you get, the higher your premiums are." They also stated " To discover how much a switch to level term premiums could save you contact me on 03 943 9667. Us about reducing acc levies. Us about our medical insurance options for infants. everyone needs it, do you have it? PO Box 20097, Bishopdale. Phone 64 3 943 9667." The meta header had ACC Levies Total Permanent Disability as the first search term. This keyword was followed by Ask Consulting New Zealand Kiwi, Health Christchurch New Zealand NZ, and Business Commercial Personal Insured which isn't as important as ACC Levies Total Permanent Disability. The other words they used was Life Insurance Income Protection. Mortgage Repayment Insurances is also included but could not be understood by search crawlers.